YouTube Strategist (Remote)

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. Working remotely, you will design and execute end‑to‑end video strategies that boost audience retention, subscriber growth and monetisation.

Key responsibilities

• Develop long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to uncover trending topics and high‑value content opportunities.
• Guide writers, videographers and editors, ensuring titles, descriptions, tags and thumbnails are optimized for maximum click‑through rates.
• Monitor key performance metrics (watch time, CTR, retention, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube content across the marketing mix.
• Identify and pursue monetisation avenues such as brand sponsorships and merchandise integrations.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic content decisions.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio